Keep Oakland Beautiful Website Update
Overview
Role: UX Designer
Duration: 3 months
Responsibilities: Build out and apply design principles to a new website using Squarespace
About: Keep Oakland Beautiful is a non-profit in Oakland, California whose main focus is the beautification and upkeep of Oakland. They are volunteer lead and rely on donations for their operations. Their current website host and donation management service was shutting down and they needed to create a new website. My main responsibilities for this project was to help find a new website host and build out a new website.
The Final Design
Improved Navigation: User of the new Keep Oakland Beautiful site found information they were looking for with greater ease. 20% of users found that the site felt better organized.
Clear Mission: Users said they were able to learn about Keep Oakland Beautiful’s impact on the city. This positively affected the non-profit’s visibility and ability to fulfill it’s mission.
More Visible Donation: The homepage now features 50% more visible donation buttons than the previous site. Users said they felt more inclined to donate to Keep Oakland Beautiful than previously.