Strategic Foresight: Farmsight
Overview
My Role: Designer, Researcher
Duration: January 2025 - May 2025
Responsibilities: Conducting Research, Mapping Trends, Ideating on designs, Creating Branding
About: Farmsight is the result of a strategic foresight project. It was designed for farming communities to share resources and reduce farming costs. Starting with shared drone service, Farmsight will help famers to monitor crop health and yield. In the future there will be expanding features that include other services for monitoring and sharing resouces.
The Problem: The technology sector is fast moving and evolving. The farming sector is historically underfunded and needs to be revamped to increase crop yields, reduce water usage and costs.
How Might We: How might we apply strategic foresight research methods to create a future vision of farming in the United States to reduce costs and increase yields for farmers?
The Goal: Using various foresight strategies, create a vision of the future for the future of food in the United States 5, 10 and 15 years from now.
The Final Design
Impact:
Food Donation & Matching System: Automatically donate leftover produce to food banks, school cafeterias, and non-profit organizations
Crop Share Marketplace: An online market where you can sell or exchange leftover agricultural products
Environmental: Farmsight uses drones to reduce water, fertilizer, and land use, supporting sustainability in water-scarce western U.S. farms.
Consumers: The savings farmers gain will be passed on to consumers, resulting in lower prices and greater product availability in stores and farmers’ markets.
Farmers: Farmers and farmworkers will be most impacted. Better data gives farmers more
Next Steps: Moving forward, Farmsight will move out of a beta testing phase and into general adoption. As service for the drone sharing platform expands, so too would the offering of Farmsight. Potential future products might include sensors that connect with the drones to bring more real-time updates to farmers and other users of the platform.